Marketers talk a big game about their sustainability initiatives – usually at the same events that leave a trail of trash behind them. The carbon footprint of traveling for pitches, shows and conferences can be enormous; and an industry as global as marketing has those events threaded inextricably into its calendar. As part of our Experiential Marketing Deep Dive, The Drum explores how weaning the industry off unsustainable shows will take time and effort – but is vital if we want to have a viable industry in the future.
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