In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences of publishers talking about race, gender, sexuality or even coronavirus were less likely to see these ads. It emerged that over-zealous brand safety protections disproportionately restricted ads from web pages deemed risky, which also deprived marketers of historically underserved audiences. The blocklist scandal’s now well known but The Drum asks experts if that was just the tip of the iceberg.
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