Marketing

How publishers are re-positioning branded content to compete with platform consultancies

Kristaps Safranovs / June 1, 2021


It’s been a year of reappraisals for publishers. With changes to everything from the third-party cookie to a rise in new competition for audiences’ time, publishers have taken a moment to prioritize their strengths and jettison anything that isn’t a core part of their revenue. For many – from newspapers to magazines – that has come in the form of refocusing on their storytelling ability and direct relationship with audiences.

Source