Influencer marketing is nothing new. Even though the term ‘influencer’ was only officially added to the English dictionary in 2019, the notion has been around for some time. It’s a hugely impactful component of brand engagement and marketing, with the influencer marketing industry on track to be worth up to $15bn in 2022. It’s a widely-used strategy to ensure better reach of promoted content, including product launches and ongoing brand awareness, which can help to strengthen engagement with existing customers, as well as reaching new target audiences.
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