Marketing

TikTok SME boss on organic social’s role in the ad mix

Kristaps Safranovs / July 4, 2021


TikTok’s small and medium business advertising is looking to emulate the success of social giant Facebook. But how do you go about getting the most out of the platform? As part of our deep dive into all things Mobile, we catch up with Lisa Friedrich, head of small business at TikTok, to find out.

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