Key Highlights: The television industry is undergoing a significant transformation as traditional broadcasters adapt to the digital age. A prime…
Kristaps Safranovs
The Targeting Paradox: How Small Markets Navigate the Future of TV Advertising
/ November 28, 2024As the global media landscape grapples with the disappearance of third-party cookies and increasing privacy regulations, broadcasters and advertisers face…
Building a Local Answer to the Streaming Identity Crisis: Why Telcos and SVOD Platforms Should Join Forces
/ November 25, 2024The streaming video industry is facing a critical challenge that’s becoming impossible to ignore: reliable viewer identification. While global streaming…
Solving the Video Industry’s Measurement Headache: Currencies, Walled Gardens, and Universal IDs
/ August 26, 2024In today’s rapidly evolving media landscape, the video industry faces a significant challenge: how to accurately measure and monetize content…
YouTube’s Growing Influence on TV Screens: Global Trends and Implications
/ August 26, 2024In an era of rapidly evolving media consumption habits, YouTube’s increasing presence on television screens is reshaping the landscape of…
Livestreaming: The Next Frontier in Marketing and Social Media
/ July 15, 2024In an era where digital content consumption is at an all-time high, livestreaming has emerged as a powerful tool for…
Why Investing in Measurement Pays Off: Insights for Global and Small Markets
/ July 15, 2024In today’s data-driven marketing landscape, the value of effective measurement cannot be overstated. A recent study by the Data &…
Streaming Ad Perceptions: What Viewers Really Think in 2024
/ July 15, 2024In the ever-evolving landscape of streaming media, understanding viewer preferences and ad experiences is crucial for both platforms and advertisers.…
BALTIC BROADCASTERS WEIGH UNIFIED AD SALES PLATFORM PROS AND CONS
/ March 12, 2024German media giants RTL and ProSiebenSat.1 announced a partnership unifying their respective ad tech offerings to streamline cross-platform buying across…
SOCIAL MEDIA SOLIDIFIES POSITION AS TOP NEWS DESTINATION, ESPECIALLY AMONG YOUTH
/ January 29, 2024A new U.S. media consumption study by YouGov signals social platforms’ ascendance for news and entertainment as linear TV declines.…