In today’s rapidly evolving media landscape, the video industry faces a significant challenge: how to accurately measure and monetize content…
Kristaps Safranovs
YouTube’s Growing Influence on TV Screens: Global Trends and Implications
/ August 26, 2024In an era of rapidly evolving media consumption habits, YouTube’s increasing presence on television screens is reshaping the landscape of…
Livestreaming: The Next Frontier in Marketing and Social Media
/ July 15, 2024In an era where digital content consumption is at an all-time high, livestreaming has emerged as a powerful tool for…
Why Investing in Measurement Pays Off: Insights for Global and Small Markets
/ July 15, 2024In today’s data-driven marketing landscape, the value of effective measurement cannot be overstated. A recent study by the Data &…
Streaming Ad Perceptions: What Viewers Really Think in 2024
/ July 15, 2024In the ever-evolving landscape of streaming media, understanding viewer preferences and ad experiences is crucial for both platforms and advertisers.…
BALTIC BROADCASTERS WEIGH UNIFIED AD SALES PLATFORM PROS AND CONS
/ March 12, 2024German media giants RTL and ProSiebenSat.1 announced a partnership unifying their respective ad tech offerings to streamline cross-platform buying across…
SOCIAL MEDIA SOLIDIFIES POSITION AS TOP NEWS DESTINATION, ESPECIALLY AMONG YOUTH
/ January 29, 2024A new U.S. media consumption study by YouGov signals social platforms’ ascendance for news and entertainment as linear TV declines.…
BRIGHTLINE REVS UP ENGAGEMENT WITH INTERACTIVE CTV AD BREAKTHROUGHS
/ December 11, 2023BrightLine unveiled advanced interactive and shoppable ad units to boost attention and performance in streaming environments. Capabilities like in-content trivia…
HARNESSING AI’S CREATIVE POTENTIAL WHILE MANAGING RISKS
/ December 5, 2023Rapid advances in AI models like ChatGPT and DALL-E 2 unlock new creative possibilities for media companies – but also…
Prices Take Center Stage as Shoppers Hunt Deals
/ December 4, 20232023 Black Friday and Cyber Monday Sales Break Records Despite Inflation With broader economic anxieities weighing on household budgets, deal-seeking…