Update: Channel 4 has published its response to the government consultation, specifically refuting the claims about its ability to sustain…
Kristaps Safranovs
DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public
/ September 19, 2021Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help…
Green shoots: how to wean the events industry off unsustainable practices
/ September 18, 2021Marketers talk a big game about their sustainability initiatives – usually at the same events that leave a trail of…
Why marketers should never stop learning
/ September 18, 2021If marketing is about translating people’s needs into products and services, it is our duty to change the conversation and…
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague
/ September 17, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets…
Madtech Founders Spot Advisory Opportunity For Ad Tech Vets
/ September 17, 2021A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need…
The rise of the customer innovation center
/ September 16, 2021Customer-driven exploration of a brand’s innovation is the pinnacle of experiential marketing. Can a new breed of customer innovation centers…
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February
/ September 16, 2021A bug in Facebook’s measurement system caused Facebook undercounted app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly…
Looking back 20 years for clues to advertising in 2021
/ September 15, 2021One of the most significant events in the past couple of decades in terms of providing clues to future marketing…
Ranked: The Fastest Growing Cities in the U.S. (2020-2025p)
/ September 15, 2021Which U.S. cities are growing the fastest? Here are the 20 fastest growing cities in the U.S., based on projected…