With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to transform the…
Kristaps Safranovs
Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round
/ September 14, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to…
Agencies4Growth returns with solutions and inspiration for growth, culture and talent
/ September 13, 2021As agency staff return to offices, embrace hybrid working models and reconnect with clients around the world, agencies are pushing…
It’s Time For Publishers To Embrace Server-to-Server
/ September 13, 2021Today, with cookies on the decline, server-to-server (S2S) bidding is the better option for most publishers Source
Authenticity in advertising: Oxymoron or business imperative?
/ September 12, 2021Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns…
The State of Creative Automation
/ September 12, 2021The process of creative automation is being accelerated massively with AI. We're now able to leverage technology to create original…
Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age
/ September 11, 2021Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company…
Thirty days on Twitter: #DearMrPresident
/ September 11, 2021Gutted is an adjective. One meaning is 'to remove or destroy completely the internal parts of (a building or other structure)'.…
What marketers everywhere are getting wrong about the Chinese market
/ September 10, 2021Marketers around the globe are missing out on valuable opportunities to tap into the engagement, influence and buying power of…
Subway swallows furniture, legal aid and auto sales TV ads to promote new range
/ September 10, 2021Subway is riding on the coattails of lesser-known brands to promote its refreshed sandwich range, on the premise that its…