BrightLine unveiled advanced interactive and shoppable ad units to boost attention and performance in streaming environments. Capabilities like in-content trivia…
Kristaps Safranovs
HARNESSING AI’S CREATIVE POTENTIAL WHILE MANAGING RISKS
/ December 5, 2023Rapid advances in AI models like ChatGPT and DALL-E 2 unlock new creative possibilities for media companies – but also…
Prices Take Center Stage as Shoppers Hunt Deals
/ December 4, 20232023 Black Friday and Cyber Monday Sales Break Records Despite Inflation With broader economic anxieities weighing on household budgets, deal-seeking…
The Diary of a CEO by Steven Bartlett – Book Review
/ November 27, 2023I am always looking to expand my knowledge into new areas that can enhance how I approach marketing and business…
Key Takeaways from Web Summit 2023
/ November 21, 2023My Experience at Europe’s Largest Tech Conference: Web Summit 2023 in Lisbon Lisbon was the perfect setting for connecting with…
Key Partnerships Expand TikTok’s OOH Reach
/ November 8, 2023TikTok’s new OOH media partners include: This builds on an earlier partnership with Redbox announced in October 2022, which brings…
Channel 4 Makes Select TV Shows Shoppable in Search of New Revenues
/ October 30, 2023UK broadcaster Channel 4 recently launched pilot efforts enabling viewers to shop products seen in certain TV shows via on-screen…
Google Invests $2 Billion in AI Startup Anthropic Amid Innovation Race
/ October 30, 2023Google recently committed to invest up to $2 billion in artificial intelligence startup Anthropic, fueling the race between tech giants…
Disney Enhances Ad-Supported Streaming Targeting and Measurement
/ October 30, 2023Disney is expanding targeting, measurement and programmatic options for advertisers on its ad-supported Disney+ platform. New capabilities leverage first-party data…
The Pace of Progress: Key 2024 Media Trends for Marketers by DENTSU
/ October 9, 2023The media landscape is evolving rapidly, shaped by new technologies like generative AI and changing consumer behaviors. For marketers, it’s…