Media Trends

Summerized by Kristaps Safranovs

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Kristaps Safranovs

Marketing

Channel 4, BBC, Adidas, Oatly, Calm: the best ads of the month

Kristaps Safranovs / August 2, 2021

As the world creeps back open after an arduous pandemic, brands welcomed the opportunity to advertise at some of the…

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Marketing

3 Tech Stocks Now Make Up 50% of U.S. Ad Revenues

Kristaps Safranovs / August 2, 2021

The U.S. advertising space is dominated by 3 tech stocks, Amazon, Facebook, and Google. They now make up half of…

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Marketing

Bookmark Awards 2021 move industry forward – but Gold awards in short supply

Kristaps Safranovs / August 1, 2021

South Africa's digital publishing industry honoured the strategists, creators and platforms at the 13th annual Bookmark Awards held virtually on…

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Marketing

Infographic: An Introduction to MSCI ESG Indexes

Kristaps Safranovs / August 1, 2021

With an extensive suite of ESG indexes on offer, MSCI aims to support investors as they build a more personalized…

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Marketing

Better late than never: The DAB+ opportunity in South Africa

Kristaps Safranovs / July 31, 2021

In July last year, communications minister Stella Ndabeni-Abrahams published a policy direction asking Icasa to fast track the licensing of…

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Marketing

The Future Of Measurement Is A Hodgepodge

Kristaps Safranovs / July 31, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah…

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Marketing

Thirty days on Twitter: #InstigatorsRevealed #VaccineHesitancy and #RiseRamaphosa!

Kristaps Safranovs / July 30, 2021

“Data is only valuable if it is interpreted accurately”. That's our message to market and never has it been more…

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Marketing

The Tipping Point for 3D content is Now

Kristaps Safranovs / July 30, 2021

The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips,… Source

Marketing

Visualizing America’s Main Trading Partner by State

Kristaps Safranovs / July 29, 2021

Canada and China are top U.S. trading partners. While this generally extends to the state level, there are some surprises…

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Marketing

The Big Story: Antitrust And Acquisitions

Kristaps Safranovs / July 29, 2021

Will Xandr find a home with InMobi? AT&T has been shopping the company formerly known as AppNexus around for months…

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