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Kristaps Safranovs

Marketing

Smile FM, ECR and Jacaranda FM launch R900 000 ‘tip jar’ to help hospitality and entertainment workers

Kristaps Safranovs / July 18, 2021

Radio stations Smile 90.4FM, East Coast Radio and Jacaranda FM have teamed up with Lottoland to lend a helping hand…

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Marketing

Kgomotso Meso on air with Kaya 959’s ‘Elite Weekends’

Kristaps Safranovs / July 18, 2021

Kgomotso Meso takes over Kaya 959's Saturday and Sunday 9am to midday programming with her new show, Elite Weekends with…

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Marketing

Women’s sport: fortune will favor the brave (brands)

Kristaps Safranovs / July 17, 2021

Sponsorship investment in women’s sport is nothing new, but there is still first-mover advantage for brands that understand and leverage…

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Marketing

Podcasting 101 & the status of community radio in Africa

Kristaps Safranovs / July 17, 2021

Day 4's attendees at Radio Days Africa 2021 were treated to a podcasting masterclass by Jon Savage. Nigerian TV and…

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Marketing

The Creative Technology Boom Will Create a Powerful New Lever for Brands

Kristaps Safranovs / July 16, 2021

We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to…

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Marketing

3 Contextual Targeting Myths in a Data-Deprecated World

Kristaps Safranovs / July 16, 2021

As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals…

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Marketing

Ranked: The Biggest Companies in the World in 2021

Kristaps Safranovs / July 15, 2021

The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of the end of Q1, up…

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Marketing

Euro 2020: Visualizing the Qualified Nations and Past Winners

Kristaps Safranovs / July 15, 2021

After a year-long delay, the 2020 UEFA European Championship is back with new rules, reduced spectators, and fierce competition. Source

Marketing

SPAC Merger Puts Innovid’s Value At $1.3 Billion

Kristaps Safranovs / July 14, 2021

Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s…

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Marketing

RCEP Explained: Visualizing the World’s Biggest Trading Bloc

Kristaps Safranovs / July 14, 2021

The Regional Comprehensive Economic Partnership (RCEP) covers 30% of global GDP and population. Here's everything you need to know about…

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