An ad for beleaguered Scottish beermaker BrewDog has been banned by the Advertising Standards Association (ASA) for claiming the brewer‘s…
Kristaps Safranovs
Facebook India’s Avinash Pant on finding the winning strategy for its biggest audience
/ July 12, 2021Facebook’s director-marketing Avinash Pant holds forth in an exclusive chat with The Drum on the social networking brand’s consumer marketing…
Google Grants A Third-Party Cookie Reprieve, Delays Deprecation By Two Years
/ July 12, 2021Are you having fun in the sandbox? I hope so, because it’s going to be awhile. Google‘s plan to deprecate…
Seven Days on Twitter: #ZumaArrest – an anti-climax
/ July 11, 2021Can you believe it South Africa? JZ went to jail. He's in an orange overall, eating prison food, using a…
Agencies in Australia are spending more on programmatic DOOH
/ July 11, 2021Advertising agencies in Australia are increasingly turning to programmatic DOOH as almost one-quarter of Australian agencies traded DOOH inventory programmatically…
The Big Story: Google’s Third-Party Cookie Extension
/ July 10, 2021The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google…
How England’s Euro 2020 rampage is impacting ad prices on ITV
/ July 10, 2021England is just one victory away from competing in a Euro 2020 final on home territory. Fans are nearly as…
The Biggest Business Risks Around the World in 2021
/ July 9, 2021We live in an increasingly volatile world, where change is the only constant. Which are the top ten business risks…
Understanding the Olympian effort behind Tokyo 2020’s urgent digital transformation
/ July 9, 2021While Olympics fanatics mourned the restriction of international visitors at Tokyo 2020, the IOC’s Christopher Carroll was brainstorming how to…
Why you need social commerce
/ July 8, 2021Today, e-commerce finds people shopping from the comfort of their home, and social commerce means they're still shopping while being…