The 2023 European Group of Television Advertising (EGTA) conference recently convened in Riga, examining trends shaping the future of TV…
Kristaps Safranovs
Finding the Optimal Balance in Premium Video Ad Loads
/ September 21, 2023Premium video publishers face constant tensions balancing adequate ad monetization versus optimizing viewer experience. New analysis from FreeWheel offers data…
YouTube’s Surging CTV Ads Signal Rising Competition for TV Budgets
/ September 11, 2023YouTube’s connected TV ad impressions have surged to account for 40% of its US total, up from just 12% two…
Key Insights on Creativity’s Role in Marketing From Dentsu CMO Report
/ September 10, 2023Dentsu Creative recently released its 2023 CMO report surveying over 700 marketing executives on trends and attitudes. We summarize the…
Netflix Cracks Down on Password Sharing to Boost Paid Subscribers
/ September 8, 2023Netflix’s paid subscribers surged by 6 million last quarter, up from just 1.5 million in Q1 2022. The streaming giant…
Kantar Study Reveals Mismatches Between Consumer and Marketer Media Preferences
/ September 6, 2023The latest Kantar Media Reactions report analyzing consumer and marketer attitudes highlights significant gaps in media preferences. Consumers strongly favor…
How AI is Fundamentally Reshaping Advertising: Key Applications Across Media
/ September 6, 2023Artificial intelligence is having a profound and accelerating impact on the advertising landscape. As Microsoft’s James Murray explores, AI integration…
Digital Ad Spend Declines in H1 2023 But Signs Point to Imminent Rebound
/ September 5, 2023AdRoll’s recent 2023 digital ad spend data reveals a major cost drop amid economic uncertainty. However, positive indicators point to…
Latvian Ad Market Grows in H1 2023, But Trails Global Digital Trends
/ September 4, 2023The Latvian Advertising Association recently released ad spend data for the first half of 2023. Total investment grew 4.6% year-over-year…
Perverse Incentives Slow Adoption of IAB Video Ad Standards
/ September 4, 2023The IAB Tech Lab recently issued updated video ad inventory classifications to improve quality signals. However, only 20-30% of publishers…