Despite growing consumer demand for sustainability, marketers often overlook it when selecting media channels, says Chris Dooley of JCDecaux. But…
Kristaps Safranovs
Can Twitter Become a Super App Under Elon Musk?
/ July 26, 2023Elon Musk aims to transform Twitter into an “everything app” or super app like China’s WeChat. But skeptics point to…
TikTok Expands Beyond Video With New Text Post Feature
/ July 26, 2023TikTok is moving past just short-form video by rolling out support for text-only posts. The new creative format allows users…
Integrating Streaming Data for Complete TV Measurement
/ July 24, 2023As streaming consumption grows, combining this viewership data with traditional TV panel ratings can paint a fuller, more accurate picture…
Telcos Positioned to Become One-Stop Subscription Management Hubs
/ July 24, 2023The Rise of the Subscription Economy The global subscription market is projected to balloon 81% by 2026, reaching a value…
The Rise of Shoppable Streaming
/ July 24, 2023Streaming platforms are increasingly partnering with commerce providers to integrate shopping directly into the viewing experience. These “shoppable streaming” capabilities…
10 Tips to Boost Your Social Media Reach for Products
/ July 19, 2023Driving social media reach and engagement is crucial for product brands. Compelling content that authentically connects with audiences can make…
How Advertisers Are Adapting Tactics to Embrace CTV Streaming
/ July 18, 2023Connected TV (CTV) streaming presents major new opportunities for brands. But advertising strategies require evolution as advertisers adapt tactics to…
How Dynamic Ad Insertion Optimizes CTV Advertising
/ July 18, 2023Dynamic ad insertion is merging the best of linear TV and digital advertising to optimize CTV. But existing ad platforms…
TikTok Takes On Instagram and Amazon With New Shop Tab for Ecommerce
/ July 18, 2023TikTok is testing a new “Shop” tab that displays a dedicated feed for shopping, marking the platform’s latest move into…