As streaming consumption grows, combining this viewership data with traditional TV panel ratings can paint a fuller, more accurate picture…
Kristaps Safranovs
Telcos Positioned to Become One-Stop Subscription Management Hubs
/ July 24, 2023The Rise of the Subscription Economy The global subscription market is projected to balloon 81% by 2026, reaching a value…
The Rise of Shoppable Streaming
/ July 24, 2023Streaming platforms are increasingly partnering with commerce providers to integrate shopping directly into the viewing experience. These “shoppable streaming” capabilities…
10 Tips to Boost Your Social Media Reach for Products
/ July 19, 2023Driving social media reach and engagement is crucial for product brands. Compelling content that authentically connects with audiences can make…
How Advertisers Are Adapting Tactics to Embrace CTV Streaming
/ July 18, 2023Connected TV (CTV) streaming presents major new opportunities for brands. But advertising strategies require evolution as advertisers adapt tactics to…
How Dynamic Ad Insertion Optimizes CTV Advertising
/ July 18, 2023Dynamic ad insertion is merging the best of linear TV and digital advertising to optimize CTV. But existing ad platforms…
TikTok Takes On Instagram and Amazon With New Shop Tab for Ecommerce
/ July 18, 2023TikTok is testing a new “Shop” tab that displays a dedicated feed for shopping, marking the platform’s latest move into…
Navigating the Digital Crossroads: Strategies for Broadcasters and Content Producers in the Era of Video-on-Demand
/ July 18, 2023The Future of TV and Video: Impacts of Digital Disruption on Broadcasters and Content Producers The TV and video industry…
Influencer marketing is a tangible driver of brand performance
/ October 19, 2021[PRESS OFFICE] Influencer marketing is more than a mere PR tactic and can be used to drive real return on…
The purchasing power of Generation Z and why businesses should take notice
/ October 19, 2021Generation Z are today's consumers and tomorrow's business leaders. The Gen Zers, as the new up-and-coming generation, must be recognised.…