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TechnologyAs Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement Kristaps Safranovs / February 15, 2020
TechnologyOTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model Kristaps Safranovs / February 15, 2020
TechnologyAI at work: Automated ad placement with programmatic advertising Kristaps Safranovs / February 4, 2020
MarketingAgencies must address ‘generation gap’ in media consumption, say IPA and Facebook Kristaps Safranovs / February 4, 2020
TechnologyThis is what the future of TV looks like, according to CES Kristaps Safranovs / January 21, 2020
TechnologyWhy TV Is Moving to Impressions-Based Measurement and Audience Trading Kristaps Safranovs / January 7, 2020