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Kristaps Safranovs

Marketing

All the data, all in one place! MRF to present full-year MAPS data

Kristaps Safranovs / October 14, 2021

[PARTNER CONTENT] All the data, all in one place! The Marketing Research Foundation will present the first full-year data of…

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Marketing

This Simple Chart Reveals the Distribution Of Global Wealth

Kristaps Safranovs / October 14, 2021

Global wealth at the end of 2020 was about $418 trillion. Here's a breakdown of the global wealth distribution among…

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Marketing

Comic: Oy, a relaunch? | AdExchanger

Kristaps Safranovs / October 13, 2021

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source

Marketing

Visualizing the Rise of Cryptocurrency Transactions

Kristaps Safranovs / October 13, 2021

As cryptocurrency transactions rise, merchants are looking to position themselves to take advantage of this new wave of crypto spending.…

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Marketing

When journalists lie: Mpati Commission findings expose the truth

Kristaps Safranovs / October 12, 2021

Anyone who watched 77 witnesses give eight months' of televised under-oath evidence at the Mpati Commission of Inquiry must have…

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Marketing

Marketers react to Google hammering out flawed last-click attribution model

Kristaps Safranovs / October 12, 2021

Google has updated how marketers measure the effectiveness of their advertising campaigns by shelving last-click attribution (LCA) for a supposedly…

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Marketing

The Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)

Kristaps Safranovs / October 11, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written…

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Marketing

The Powerful Ramifications Of Removing Link Blockage In China

Kristaps Safranovs / October 11, 2021

The Chinese government has implemented regulations that prohibit link blocking – here's what that move means for advertisers and marketers. Source

Marketing

LUMA On Q3: Ad Tech Matures, SaaS Evolves And SPACs Begin To Wither

Kristaps Safranovs / October 10, 2021

After four quarters of spiking valuations and a hot streak of ad tech IPOs, the market is starting to stabilize,…

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Marketing

5 Israeli Creator Economy Startups to Watch

Kristaps Safranovs / October 10, 2021

Israeli startups are waking up to the opportunities in the Creator Economy, and the potential it has to disrupt the…

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