TechnologyYouTube’s brand-safety woes give publishers a boost in selling video ads directly Kristaps Safranovs / February 25, 2019
MarketingU.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever Kristaps Safranovs / February 25, 2019
TechnologyNIELSEN ACQUIRES SORENSON MEDIA AS IT EXPANDS ADDRESSABLE TV EFFORTS Kristaps Safranovs / February 23, 2019
TechnologyFreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement Kristaps Safranovs / February 13, 2019
TechnologyNBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes Kristaps Safranovs / February 10, 2019
MarketingHow Buyers And Sellers Might Deal With An Economic Downturn Kristaps Safranovs / February 10, 2019
TechnologyOPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME Kristaps Safranovs / February 7, 2019
TechnologyUnilever calls for brands to join pioneering cross-media measurement initiative Kristaps Safranovs / January 29, 2019