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Kristaps Safranovs

Marketing

Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Kristaps Safranovs / October 4, 2021

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business…

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Marketing

This Is How Much NATO Countries Spend on Defense

Kristaps Safranovs / October 4, 2021

How much does each country in the military alliance contribute to NATO defense spending? We break it down with this…

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Marketing

How To Transform A Customer Journey Into A Cultural Journey

Kristaps Safranovs / October 3, 2021

How do brands navigate this impending shift in consumerism? For starters, acknowledge the opportunity. Improving cultural segmentation allows a brand…

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Marketing

Why middle market malls matter

Kristaps Safranovs / October 3, 2021

Middle market malls have been springing up countrywide post 1994. These have proven resilient even through the Covid-19 pandemic and…

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Marketing

MOST Awards Magazine: All the winners

Kristaps Safranovs / October 2, 2021

The winners of the 12th MOST Awards have been announced. All the details in this special issue of The Media.…

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Marketing

Going Big On Media With Stagwell CEO Mark Penn

Kristaps Safranovs / October 2, 2021

Mark Penn, CEO of Stagwell – the new entity that was formed by the merger with MDC Partners – has his…

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Marketing

Cola-Cola hopes ‘Real Magic’ campaign casts right spell for a global turnaround

Kristaps Safranovs / October 1, 2021

Hoping to reverse its fortunes, Coca-Cola has unveiled its first global campaign in five years. This begins a new chapter…

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Marketing

Value in the Ground: Cartier Resources’ Chimo Gold Mine

Kristaps Safranovs / October 1, 2021

Cartier Resources (TSX-V: ECR) is deploying the right strategy in the right region, to deliver gold resources at its Chimo…

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Marketing

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Kristaps Safranovs / September 30, 2021

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a…

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Marketing

The Best Selling Vehicles in America, By State

Kristaps Safranovs / September 30, 2021

From Ford trucks in the Midwest to Toyota cars on the coasts, here are the best selling vehicles in America,…

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