Key Highlights: The television industry is undergoing a significant transformation as traditional broadcasters adapt to the digital age. A prime…
Marketing
The Targeting Paradox: How Small Markets Navigate the Future of TV Advertising
/ November 28, 2024As the global media landscape grapples with the disappearance of third-party cookies and increasing privacy regulations, broadcasters and advertisers face…
YouTube’s Growing Influence on TV Screens: Global Trends and Implications
/ August 26, 2024In an era of rapidly evolving media consumption habits, YouTube’s increasing presence on television screens is reshaping the landscape of…
Livestreaming: The Next Frontier in Marketing and Social Media
/ July 15, 2024In an era where digital content consumption is at an all-time high, livestreaming has emerged as a powerful tool for…
Why Investing in Measurement Pays Off: Insights for Global and Small Markets
/ July 15, 2024In today’s data-driven marketing landscape, the value of effective measurement cannot be overstated. A recent study by the Data &…
SOCIAL MEDIA SOLIDIFIES POSITION AS TOP NEWS DESTINATION, ESPECIALLY AMONG YOUTH
/ January 29, 2024A new U.S. media consumption study by YouGov signals social platforms’ ascendance for news and entertainment as linear TV declines.…
The Diary of a CEO by Steven Bartlett – Book Review
/ November 27, 2023I am always looking to expand my knowledge into new areas that can enhance how I approach marketing and business…
Key Takeaways from Web Summit 2023
/ November 21, 2023My Experience at Europe’s Largest Tech Conference: Web Summit 2023 in Lisbon Lisbon was the perfect setting for connecting with…
The Pace of Progress: Key 2024 Media Trends for Marketers by DENTSU
/ October 9, 2023The media landscape is evolving rapidly, shaped by new technologies like generative AI and changing consumer behaviors. For marketers, it’s…
Finding the Optimal Balance in Premium Video Ad Loads
/ September 21, 2023Premium video publishers face constant tensions balancing adequate ad monetization versus optimizing viewer experience. New analysis from FreeWheel offers data…