“May you live in interesting times” is a curse, not a blessing, and 2020 was certainly interesting. Source
Marketing
How to navigate the shifting media landscape and the mega trends for 2021
/ August 31, 2021[PRESS OFFICE] The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of…
AGENCY SCOPE South Africa: Responding to industry desire to raise the bar
/ August 30, 2021The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have…
Ad of the Day: mock festival posters replace lineup with copy highlighting male harassment
/ August 30, 2021The world is still waking up to the extent of male violence against women. When two in five women admit…
Trends, challenges and opportunities: maximising OOH’s impact in South Africa
/ August 29, 2021A number of trends and opportunities paint a bright future for out of home. To make the most of these,…
Gamification, a new level of engaging with your brand audience
/ August 29, 2021By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that…
Amazon plans network of boutique department stores selling own-brand products
/ August 28, 2021Amazon is seeking to open a chain of department store-style retail outlets across the US to give customers an in-person…
Comic: The Field Guide To The Privacy Sandbox
/ August 28, 2021A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Business on the Move, including Walmart, White Claw and more
/ August 27, 2021Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see…
Bring out the popcorn: the best films set to roar into cinemas in the second half of 2021
/ August 27, 2021Producers and distributors were wary to release their $100 million+ films to less than full capacity cinemas … But with…