Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see…
Marketing
Bring out the popcorn: the best films set to roar into cinemas in the second half of 2021
/ August 27, 2021Producers and distributors were wary to release their $100 million+ films to less than full capacity cinemas … But with…
APS Group expands further into Asia Pacific to meet growing demand
/ August 26, 2021Global marketing services business APS Group has expanded further into the Asia Pacific region with the hire of Fiona Zeng…
Brands have an exciting opportunity to prioritise first-party data now to win long-term
/ August 26, 2021POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic…
Live commerce brings consumers closer to in-person shopping experience
/ August 25, 2021In the past year and a half, a global pandemic has put digital front and center in our lives, making…
Academic Study Shows European Startup Investments Diminished In The Wake Of GDPR
/ August 25, 2021Investment in European startups has dropped by 36% compared to American or other global startups since the rollout of GDPR.…
Ad of the Day: Ajax and Adidas pay homage to Bob Marley with new kit launch
/ August 24, 2021Most football fans have a random song attributed to their team, like the England national team and Sweet Caroline or…
The true cost of home working in adland
/ August 24, 2021Amid growing reports of companies opting to pay remote staff less than their counterparts who return to the office, George…
What can fashion brands do to address their environmental impact?
/ August 23, 2021As consumers wake-up to the detrimental effects of the fashion industry on our planet, we catch up with Trinny Woodall…
What we learned from selling an NFT
/ August 23, 2021This week, as part of our Deep Dive into Retail, The Drum decided to experiment in the world of blockchain…