Apple’s AppTrackingTransparency framework is making it unprofitable to acquire new customers – and Zynga’s earnings offered a proof point for…
Marketing
1.6 Billion Disposable Masks Entered Our Oceans in 2020
/ August 22, 2021With the world wearing disposable masks to contain the spread of COVID-19, our oceans took in an additional 5,500 tons…
Give Me A Sign, With Vistar Media CEO Michael Provenzano
/ August 21, 2021Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital…
Hiring Amid Change: Retaining and Attracting Talent In The Wake Of The Pandemic
/ August 21, 20212021 is turning out to be a great reset for many companies. The industry is coming back in full force,…
The rise of multi-brand marketplaces signals a new chapter for retail in volatile times
/ August 20, 2021Just as lockdown has delivered the final blow to struggling department stores, it has also given fresh relevance to multi-brand…
Forget QR codes, it’s the age of AR
/ August 20, 2021Pre-Covid, QR codes were mocked as a gimmick, many of us doubting whether they would ever be widely adopted. As…
The Trade Desk Doubles Revenue (In A Weird Year) And Bets The Farm On CTV
/ August 19, 2021The Trade Desk earned $280 million in Q2 2021, doubling its total from the same time last year, the company…
Tax-to-GDP Ratio: Comparing Tax Systems Around the World
/ August 19, 2021Using the tax-to-GDP ratio, we compare the tax systems of 35 OECD countries. See which nations have the highest and…
Kuaishou and GroupM come together to work on brand marketing and data capabilities
/ August 18, 2021Video-sharing platform Kuaishou has formed a partnership with WPP’s GroupM in China to explore new models of cooperation, accelerate digital…
Optus ties up partnership with Uber for same-day delivery of phones in Australia
/ August 18, 2021Optus will work with ride-sharing platform Uber to offer fast device delivery service from select Optus stores in the Australian…