A 17-year-old Cape Town student is launching a podcast specifically for teenagers. Lindokuhle Modi's Up Close and Alone podcast has…
Marketing
The ‘cookie apocalypse’ will improve the future of marketing
/ August 7, 2021French astrologer Nostradamus predicted zombies for 2021. And there have been no end of marketing headlines about the cookie apocalypse…
BDG Media Planning A SPAC Merger; Mobile Data Gets Personal
/ August 7, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such…
TikTok for Business: the evolution of content
/ August 6, 2021TikTok for Business, a platform filled with short, user-created videos, delivers phenomenal opportunities savvy brands. Source
Choose Your Own Identity Adventure: Why The Ad Industry Is Stuck In Wait-And-See Mode
/ August 6, 2021With so many privacy-first identity solutions, brands have two options: act now or procrastinate. Is it time to pick a…
Led By Donkeys billboards pressure brands still funding GB News after Farage hire
/ August 5, 2021Even before its launch, GB News endured boycotts from activists concerned about its supposed war on ‘the woke mob’. New…
It’s time to remove our climate disaster gags and recognize the power of ads
/ August 5, 2021Jake Dubbins, chief executive officer of integrated ethical agency Media Bounty and co-chair of the Conscious Advertiser Network (CAN), looks…
The Best-Selling Car in America, Every Year Since 1978
/ August 4, 2021What is the best-selling car in America? From the Cutlass to the Camry, this graphic shows 40+ years of the…
Media executive Nathi Maramnco loses battle with Covid-19
/ August 4, 2021Former Daily Dispatch publisher and TV production guru Nkosinathi 'Nathi' Maramnco has died. Source
Why Local TV Is Keeping Many Brands On The CTV Sidelines
/ August 3, 2021But localized advertising – executed programmatically with personalized creative to boot – can be effective on CTV and linear TV.…