Dentsu Creative recently released its 2023 CMO report surveying over 700 marketing executives on trends and attitudes. We summarize the…
Marketing
Latvian Ad Market Grows in H1 2023, But Trails Global Digital Trends
/ September 4, 2023The Latvian Advertising Association recently released ad spend data for the first half of 2023. Total investment grew 4.6% year-over-year…
The Sustainable Power of Out-of-Home and Digital OOH Advertising
/ August 23, 2023Despite growing consumer demand for sustainability, marketers often overlook it when selecting media channels, says Chris Dooley of JCDecaux. But…
How Advertisers Are Adapting Tactics to Embrace CTV Streaming
/ July 18, 2023Connected TV (CTV) streaming presents major new opportunities for brands. But advertising strategies require evolution as advertisers adapt tactics to…
TikTok Takes On Instagram and Amazon With New Shop Tab for Ecommerce
/ July 18, 2023TikTok is testing a new “Shop” tab that displays a dedicated feed for shopping, marking the platform’s latest move into…
Influencer marketing is a tangible driver of brand performance
/ October 19, 2021[PRESS OFFICE] Influencer marketing is more than a mere PR tactic and can be used to drive real return on…
The purchasing power of Generation Z and why businesses should take notice
/ October 19, 2021Generation Z are today's consumers and tomorrow's business leaders. The Gen Zers, as the new up-and-coming generation, must be recognised.…
Agencies are declining new business amid talent crisis – here’s what clients should do
/ October 18, 2021The talent crisis has reached the point where agencies are being more selective about what they pitch for. Christine Downton,…
What’s next for TV advertising? Four changes that will drive the industry forward
/ October 17, 2021How will television evolve as a marketing and advertising channel by the end of the 2020s? And what can brands…
Charting the Continued Rise of Remote Jobs
/ October 17, 2021Remote job postings are up nearly across the board, but a few key industries are have seen a significant shift…