Let's all embrace the concept of #Firgun tomorrow on #Internationalfirgunday and shine a positive light on friends and colleagues' achievements…
Marketing
Smile FM, ECR and Jacaranda FM launch R900 000 ‘tip jar’ to help hospitality and entertainment workers
/ July 18, 2021Radio stations Smile 90.4FM, East Coast Radio and Jacaranda FM have teamed up with Lottoland to lend a helping hand…
Kgomotso Meso on air with Kaya 959’s ‘Elite Weekends’
/ July 18, 2021Kgomotso Meso takes over Kaya 959's Saturday and Sunday 9am to midday programming with her new show, Elite Weekends with…
Women’s sport: fortune will favor the brave (brands)
/ July 17, 2021Sponsorship investment in women’s sport is nothing new, but there is still first-mover advantage for brands that understand and leverage…
Podcasting 101 & the status of community radio in Africa
/ July 17, 2021Day 4's attendees at Radio Days Africa 2021 were treated to a podcasting masterclass by Jon Savage. Nigerian TV and…
The Creative Technology Boom Will Create a Powerful New Lever for Brands
/ July 16, 2021We are entering an era of signal loss, in which media targeting will become less effective. Creative will have to…
3 Contextual Targeting Myths in a Data-Deprecated World
/ July 16, 2021As marketers confront a data-deprecated world, contextual targeting is seeing a renaissance. But despite the fact that using content signals…
Ranked: The Biggest Companies in the World in 2021
/ July 15, 2021The 100 biggest companies in the world were worth a record-breaking $31.7 trillion as of the end of Q1, up…
Euro 2020: Visualizing the Qualified Nations and Past Winners
/ July 15, 2021After a year-long delay, the 2020 UEFA European Championship is back with new rules, reduced spectators, and fierce competition. Source
SPAC Merger Puts Innovid’s Value At $1.3 Billion
/ July 14, 2021Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s…