33% of the world's population is under 20, making young people the largest demographic worldwide. But this might not be…
Marketing
Love Island: What makes the show so successful?
/ July 2, 2021Audiences can't get enough of reality dating TV shows, including First Dates and Married at First Sight. But few programmes…
Stop obsessing over influencer marketing metrics… think like a behavioural scientist instead
/ July 1, 2021Every time you read an article about influencer marketing, someone, somewhere within the thousands of words written on the subject…
Why Publishers Need Walled Gardens—With Lots of Entry Points
/ July 1, 2021These days, more publishers are considering walled garden approaches of their own as they compete for ad revenues and put…
Interim data highlight radio’s powerful appeal for SA youth
/ June 30, 2021Interim radio listenership data, released by the Broadcasting Research Council of South Africa (BRC) for quarter 1 of 2021, show…
Google’s Balancing Act, With VP Tara Walpert Levy
/ June 30, 2021Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and…
Unilever, Mastercard, The Big Issue: rolling blog of top Cannes Lions Grand Prix winners
/ June 29, 2021After the 2020 edition was canceled due to the pandemic, Cannes Lions is back – virtually. With the festival and…
China’s Economy: 40 Years of Soaring Exports
/ June 29, 2021China's economy today is completely different than 40 years ago; in 2021 the country makes up the highest share of…
Brand New Seasons of FAN FAVOURITES on The HISTORY® Channel
/ June 28, 2021[PARTNER CONTENT] HISTORY® Channel Africa has great sponsorship and advertisement opportunities coming up with the return of many fan favourites.…
A day in the life of a technical director
/ June 28, 2021[PARTNER CONTENT] A news technical director role in the TV broadcasting industry is a popular career option among television and…