Influencer marketing is nothing new. Even though the term ‘influencer’ was only officially added to the English dictionary in 2019,…
Marketing
Mobile gaming giants Activision Blizzard and Zynga only see growth – despite iOS changes
/ June 23, 2021As part of The Drum’s deep dive into all things mobile, we talk to Zynga, Facebook Gaming, Activision Blizzard and…
Animated Map: U.S. Droughts Over the Last 20 Years
/ June 22, 2021The Western U.S. is no stranger to droughts. But this year's is one of the worst yet. Here's a historical…
Interactive Timeline: 150 Years of U.S. National Debt
/ June 22, 2021This interactive visual shows how the U.S. national debt has fluctuated since 1900, as well as projections all the way…
Business on the Move, featuring MullenLowe, Bentley and Planet Marketing
/ June 21, 2021Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see…
Male voices dominate the news. Here’s how journalists and female experts can turn this around
/ June 21, 2021Studies of news coverage from around the world have consistently found more than 70% of people seen, quoted and heard…
True crime series Strangers You Know uncovers SA’s most horrific crimes
/ June 20, 2021A hard-hitting new true crime docuseries is premiering on M-Net this June. Strangers You Know delves into some of South…
LiveRamp Launches Identity Resolution For First-Party Data
/ June 20, 2021LiveRamp has a new identity resolution product in beta called Portrait Engine that helps marketers build their own first-party identity…
AdExchanger’s Regularly Updated Guide To UID 2.0
/ June 19, 2021Unified ID 2.0 hit a milestone in May 2021 when it went fully open source. Here's a cheat sheet about…
Why do automotive makers love gaming?
/ June 19, 2021Revenue from the gaming market in Asia Pacific amounted to $72.2bn in 2019, according to Statista. These are attention-grabbing figures…