A chat with Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and…
Marketing
COVID-19 Vaccine Prices: Comparing the EU with the US
/ June 8, 2021Compared to the U.S., the EU has paid significantly less for a range of COVID-19 vaccines. Here's a look at…
How do brands protect themselves in the wild and untamed metaverse?
/ June 7, 2021Brands are reaching new audiences and creating virtual showrooms in the gaming metaverse. It’s an incredible opportunity for those willing…
Why brands on Twitch could find themselves in hot water
/ June 7, 2021A new set of streamers have cropped up on Twitch. Bikini-clad, cavorting in hot tubs and actively charging viewers money…
Understanding the why behind the buy
/ June 6, 2021The Future of Commerce is a joint research initiative between Omnicom’s media and commerce agencies, OMD and Omnicom Commerce Group…
Why You Can’t Afford To Ignore Cohort Reports
/ June 6, 2021Making a habit of looking at your cohort reports will help you unearth otherwise hidden insights that tell the story…
Ads get optimistic: Extra Gum, Pepsi, KFC lead the opening up celebrations
/ June 5, 2021Masks are quickly going out of style in the US. The pubs are open in the UK. The signs of…
Ad of the Day: EE stunt shaves Tom Ellis on Snowdon from 250 miles away in London
/ June 5, 2021EE has gone to extremes to demonstrate the performance of its 4G and 5G network, enlisting the help of Lucifer…
Facebook India combines Covid messaging with festive positivity and human goodness
/ June 4, 2021Facebook has delivered a message of hope to India in its hour of need as the pandemic continues to rage…