With the average consumer being exposed to something like 10 000 marketing messages a day, the whole issue of getting…
Marketing
Mapped: Human Impact on the Earth’s Surface
/ October 16, 2021This detailed map looks at where humans have (and haven't) modified Earth's terrestrial environment. See human impact in incredible detail.…
The World’s Most Used Apps, by Downstream Traffic
/ October 15, 2021The world’s most used apps show that bandwidth is dominated by a handful of platforms. We break down mobile traffic…
Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions
/ October 15, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued…
All the data, all in one place! MRF to present full-year MAPS data
/ October 14, 2021[PARTNER CONTENT] All the data, all in one place! The Marketing Research Foundation will present the first full-year data of…
This Simple Chart Reveals the Distribution Of Global Wealth
/ October 14, 2021Global wealth at the end of 2020 was about $418 trillion. Here's a breakdown of the global wealth distribution among…
Comic: Oy, a relaunch? | AdExchanger
/ October 13, 2021A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Visualizing the Rise of Cryptocurrency Transactions
/ October 13, 2021As cryptocurrency transactions rise, merchants are looking to position themselves to take advantage of this new wave of crypto spending.…
When journalists lie: Mpati Commission findings expose the truth
/ October 12, 2021Anyone who watched 77 witnesses give eight months' of televised under-oath evidence at the Mpati Commission of Inquiry must have…
Marketers react to Google hammering out flawed last-click attribution model
/ October 12, 2021Google has updated how marketers measure the effectiveness of their advertising campaigns by shelving last-click attribution (LCA) for a supposedly…