A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Marketing
Amazon DSP, Ad Console Report Strong Growth in Q1
/ April 24, 2021Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year,…
The fine art of giving a sh*t
/ April 24, 2021It's an ideal time to showcase client service abilities, knowledge of your client's business, the ability to see opportunities where…
IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships
/ April 23, 2021IHeartMedia launched the Black Information Network in June 2020 with the goal of creating a national audio news service specifically…
As Data-Driven TV Takes Off, SpotX’s New Tool Refines Audiences For Advertisers
/ April 23, 2021On Friday, SpotX – which, if all goes as planned, will soon be part of Magnite – said it has…
The Gist Raises $1 Million To Grow Sports Newsletter
/ April 22, 2021The Gist co-founder Ellen Hyslop believes women care about sports news – they just don’t care for the way it’s…
B2B brand launches: why your most important audience is internal
/ April 22, 2021In B2B marketing, we love a bit of net new logo acquisition. ABM, funnels, metrics, CTAs and CPAs. Source
Creative Works: 10 of the best ads of the week, from Levi’s to Heineken
/ April 21, 2021At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for…
Media Moves: Tractor to boost businesses to tune of R8m, Greg Aldridge joins Ultimate Media, new round of SANEF relief funding opens, SoundInsights launched
/ April 21, 2021The Media Online's weekly round up of people, account and business moves in media. Source
Covid-19 puts a spin on the implementation of POPIA, thanks to remote use of personal devices
/ April 20, 2021The enactment of POPIA is just weeks away. How can a company ensure its employees protect any personal data that…