With the explosion of streaming services and the plethora of TV channels available, brands are realising that traditional methods of…
Marketing
Kaya FM’s breakfast show gets a refresh, with Thomas Msengana behind the mic
/ April 19, 2021David O'Sullivan, Thabiso Sikwane and Jason Goliath are making way for a new breakfast show line-up on Kaya FM. Source
The power of dynamic DOOH: New Vaseline campaign delivers content that responds to the weather
/ April 19, 2021[PRESS OFFICE] Tractor Outdoor recently partnered with Vaseline to launch an exciting new campaign using dynamic DOOH to serve relevant…
Saving Personalization, With Criteo Chief Product Officer Todd Parsons
/ April 18, 2021Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting…
All online advertising rules are broken – and that’s OK
/ April 18, 2021It's good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack…
The Big Story: Confusion Around Project Bernanke
/ April 17, 2021Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into…
Seven days on Twitter: While you were #electioneering, our children died
/ April 17, 2021Are you still interested in #Electioneering? Our children are being massacred and you're branding taxis. #WakeUpSA #RiseSouthAfrica and care for…
Awards Wrap: MAA’s Rising Star finalists revealed, Old Mutual Amazing Voices judges announced, Mobile Film Festival Africa winners
/ April 16, 2021The Media Online's weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media…
Neustar Launches Identity Solution; WPP To Revamp Its Data Operation Under GroupM
/ April 16, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the…
SABC finalises retrenchments ahead of transitioning to new structure
/ April 15, 2021Six hundred and twenty-one SABC staff members will leave the public broadcaster at the end of March 2021. Source