After four quarters of spiking valuations and a hot streak of ad tech IPOs, the market is starting to stabilize,…
Marketing
5 Israeli Creator Economy Startups to Watch
/ October 10, 2021Israeli startups are waking up to the opportunities in the Creator Economy, and the potential it has to disrupt the…
Farewell to the ‘Chief Brownie’, Val Boje
/ October 9, 2021The real tributes have come from her friends, colleagues and the people and organisations she wrote – and cared –…
Seven days on Twitter: ‘Hello literally everyone, let’s #GoSailing
/ October 9, 2021A 7-Day Acumen Media Report by Tonya Khoury. It’s not often I start the weekly report with an international story…
Ranked: Big Tech CEO Insider Trading During the First Half of 2021
/ October 8, 2021Big Tech is worth trillions, but what are insiders doing with their stock? We breakdown Big Tech CEO insider trading…
GeoPoll Report: Consumer brand perceptions in South Africa
/ October 8, 2021According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due…
Challenging accepted norms helped me create what my business stands for
/ October 7, 2021Stop following rules. Create new ones instead: after all good ideas don't come from following someone else's rules. Question every piece…
Creative Works: top 10 ads of the week from Channel 4 to CoppaFeel
/ October 7, 2021At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for…
Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool
/ October 6, 2021Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value…
Every Visitor Is Different. Why Are You Giving Them All The Same Opt-In Prompts?
/ October 6, 2021By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty…