All of this time in the garden and hacking away at bushes gives you a lot of time to think…
Marketing
Advertising report: Africa’s most effective and trusted channels
/ April 14, 2021GeoPoll's study found that the internet (social media and other websites) and TV are the most consumed media channels by…
How has Germany’s advertising scene weathered the pandemic – and can it bounce back better?
/ April 14, 2021This year’s World Creative Rankings saw German ad agencies collectively climb the leaderboard. We discover their secrets of creative excellence…
Ad of the day: Moonpig introduces its snuffy new mascots
/ April 13, 2021From the Andrex puppies to Oleg the ‘meerpup’, there’s a lot to be said for the virtues of a cute…
Fifty technology‘s human-first approach: A tonic for an ID-mad World?
/ April 13, 2021The goal of advertising is to reach people through advertisements for products or services. Ironically, the keyword there is people.…
Lessons in avoiding creative bias from Mars, Diageo and P&G
/ April 12, 2021Earlier this week, The World Federation of Advertisers (WFA) unveiled an open-source guide for marketers that strives to improve diversity…
Find out who’s a finalist of The Drum Awards for Online Media 2021
/ April 12, 2021The Drum Awards for Online Media reward original, clever and thought-provoking work across the best platforms. Source
Future of Media: big change, inside Biden campaign, Shipchat
/ April 11, 2021This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d want…
Inside the Upfront War Room for 2021
/ April 11, 2021“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written…
SAST presents a hybrid dance festival, Kucheza Afrika
/ April 10, 2021[SPONSORED POST] The South African State Theatre has announced a hybrid theatre programme for the Kucheza Afrika Festival. Source