The Pacific Ring of Fire is a belt of volcanoes and seismic activity that surrounds the Pacific Ocean and hosts…
Marketing
Powering up: 5FM reveals its 2021 line-up
/ April 4, 2021Cape Town’s Dan Corder is the new breakfast show host on 5FM, leaving Good Hope FM to take up his…
Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO
/ April 3, 2021VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups Source
Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question
/ April 3, 2021Consumer packaged goods (CPG) companies will now have better insights into what ads actually translated to purchases and will be…
The Big Story: FLoC’s European Vacation
/ April 2, 2021Will FLoCs fly in Europe or will GDPR clip its wings? And, speaking of birds (and identifiers), NBCU's Peacock is…
The power of brand communication with purpose
/ April 2, 2021Brands are increasingly expected to drive marketing messages forward with purpose at their heart – but how can they achieve…
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku
/ April 1, 2021Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing…
Dorsey, Zuck And Pichai Grilled By Senate Again; Big Tech Spends Loads On Lobbying
/ April 1, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Grilling Mark Zuckerberg, Jack Dorsey and Sundar Pichai…
It’s the end of the world as we know it (and I feel fine)
/ March 31, 2021This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The…
How a new vegan cheese OOH ad shows the importance of brand equity
/ March 31, 2021A brand is more quantifiable than we think. In his new Promotion Fix column, Samuel Scott uses an outdoor campaign…