With vaccinations happening at different paces across different states and even counties, US marketers must adopt a much more granular…
Marketing
Programmatic Convergence | AdExchanger
/ March 10, 2021Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There's a growing…
3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply
/ March 9, 2021“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written…
Five Questions with Mark Gerson
/ March 9, 2021I interviewed serial entrepreneur, investor and philanthropist Mark Gerson, on his new book, The Telling, and the lessons we can…
You can’t just blow the bloody doors off: why the NHS vaccine ad misses the mark
/ March 8, 2021Can Michael Caine and Elton John encourage Covid-19 vaccine uptake? Tom Laranjo, managing director at behavioral planning agency Total Media…
Google to pay for stories in News Corp deal
/ March 8, 2021Google and Rupert Murdoch’s News Corp have ceased hostilities with a three-year deal that will oblige the ubiquitous search engine…
Chart: The 20 Top Stocks of 2020, by Price Return and EPS
/ March 7, 2021Only a handful of companies thrived in the face of the pandemic. Which of these emerged to become the 20…
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
/ March 7, 2021Are Google’s recent statements about email-based IDs a net positive, negative or neutral for email-based online identity going forward? Source
Public trust in the media is at a new low: a radical rethink of journalism is needed
/ March 6, 2021A recent report by an independent panel on the ethics and credibility of South Africa's news media makes for worrying…
Media Moves: Tilly engaged to reposition CWDi, new board for BRC, HaveYouHeard adds fourth office to network
/ March 6, 2021The Media Online's weekly round up of people, account and business moves in media. Source