“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written…
Marketing
Five Questions with Mark Gerson
/ March 9, 2021I interviewed serial entrepreneur, investor and philanthropist Mark Gerson, on his new book, The Telling, and the lessons we can…
You can’t just blow the bloody doors off: why the NHS vaccine ad misses the mark
/ March 8, 2021Can Michael Caine and Elton John encourage Covid-19 vaccine uptake? Tom Laranjo, managing director at behavioral planning agency Total Media…
Google to pay for stories in News Corp deal
/ March 8, 2021Google and Rupert Murdoch’s News Corp have ceased hostilities with a three-year deal that will oblige the ubiquitous search engine…
Chart: The 20 Top Stocks of 2020, by Price Return and EPS
/ March 7, 2021Only a handful of companies thrived in the face of the pandemic. Which of these emerged to become the 20…
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
/ March 7, 2021Are Google’s recent statements about email-based IDs a net positive, negative or neutral for email-based online identity going forward? Source
Public trust in the media is at a new low: a radical rethink of journalism is needed
/ March 6, 2021A recent report by an independent panel on the ethics and credibility of South Africa's news media makes for worrying…
Media Moves: Tilly engaged to reposition CWDi, new board for BRC, HaveYouHeard adds fourth office to network
/ March 6, 2021The Media Online's weekly round up of people, account and business moves in media. Source
Can digital tools really work for harnessing creativity?
/ March 5, 2021Working remotely isn’t new to the agency landscape but the last year has demanded even more focus on connective creative…
Branding your customer’s experience requires creativity… not just consistency
/ March 5, 2021James Bond 007 is probably one of the best examples of what a branded customer experience is all about, and…