This week began with #Ramaphosamustfall and #MatamelaMustGo. These hashtags came the day after the #NkandlaTeaParty, so it was obvious #PaidTwitter…
Marketing
13 reasons why radio advertising boosts business
/ February 12, 2021Radio's unique marketing power caters for both call-to-action and brand-building campaigns. Source
NBCU doubles-down on digital with global expansion of Twitter advertising partnership
/ February 12, 2021Source
The Changing Economics Of Ad Fraud, With White Ops President Michael Tiffany
/ February 12, 2021The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of…
Why Next-Gen Consoles Could Be The Next Big Marketing Opportunity
/ December 28, 20202020 Was All About Digital Identity – And Expect The Same In 2021
/ December 28, 2020Algorithmically Incorrect: The Lies Big Tech Tells Advertisers
/ August 31, 2020Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business
/ August 27, 2020Image Credits: Firefly Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well…