Media Trends

Summerized by Kristaps Safranovs

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Marketing

Netflix Remains Ad-Free, Keeps ‘Brand Proposition’

Kristaps Safranovs / July 19, 2019
Marketing

Spotify advertisers can now target listeners by which podcasts they stream

Kristaps Safranovs / June 27, 2019
Marketing

‘Netflix opened the paid market’: Why German broadcaster ProSiebenSat.1 launched an OTT app

Kristaps Safranovs / June 27, 2019
Marketing

NBA Finals Down 19% In Viewers

Kristaps Safranovs / June 17, 2019
Marketing

Wasted TV Impressions Are A Bigger Problem Than You Think

Kristaps Safranovs / June 17, 2019
Marketing

BROADCAST AUTOPSY: 6 THINGS WE LEARNED FROM DIGGING IN THE GUTS OF THE 2018-19 TV SEASON

Kristaps Safranovs / June 3, 2019

The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks…

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Marketing

YouTube Ads Are Getting Longer

Kristaps Safranovs / May 20, 2019
Marketing

Facebook targets small businesses with new ad tools

Kristaps Safranovs / May 8, 2019
Marketing

‘We built so much on such crap’: Ad buyers sound off on the future of TV advertising

Kristaps Safranovs / April 25, 2019
Marketing

Coca-Cola is piloting a new experience-led approach to integrated marketing

Kristaps Safranovs / April 18, 2019

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