Let's face it: life in South Africa is hard and there are a lot of things we have to worry…
Marketing
People on the Move, including changes at BrewDog, UM and Lucky Generals
/ September 21, 2021Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up…
Opportunities for startups in the creator economy
/ September 20, 2021Mapping the opportunities for startups in the Creator Economy. Source
In Praise Of Cohorts, The Only Truly Privacy-Compliant Option We Have
/ September 20, 2021“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.…
The IPA backs Channel 4 remaining publicly owned as consultation on its future closes
/ September 19, 2021Update: Channel 4 has published its response to the government consultation, specifically refuting the claims about its ability to sustain…
DoubleVerify Acquires An EU Competitor, Its First Deal Since Going Public
/ September 19, 2021Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help…
Green shoots: how to wean the events industry off unsustainable practices
/ September 18, 2021Marketers talk a big game about their sustainability initiatives – usually at the same events that leave a trail of…
Why marketers should never stop learning
/ September 18, 2021If marketing is about translating people’s needs into products and services, it is our duty to change the conversation and…
Publishers At Odds Over SPAC; Ad Fraud Is Not A Plague
/ September 17, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The SPAC Attack Online publishers are popular takeover targets…
Madtech Founders Spot Advisory Opportunity For Ad Tech Vets
/ September 17, 2021A number of longtime programmatic veterans have shifted to independent consultancies, since so many brands, publishers and tech companies need…