Customer-driven exploration of a brand’s innovation is the pinnacle of experiential marketing. Can a new breed of customer innovation centers…
Marketing
Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February
/ September 16, 2021A bug in Facebook’s measurement system caused Facebook undercounted app install campaigns on iOS 14 via SKAdNetwork (SKAN) for nearly…
Looking back 20 years for clues to advertising in 2021
/ September 15, 2021One of the most significant events in the past couple of decades in terms of providing clues to future marketing…
Ranked: The Fastest Growing Cities in the U.S. (2020-2025p)
/ September 15, 2021Which U.S. cities are growing the fastest? Here are the 20 fastest growing cities in the U.S., based on projected…
The science behind the experience
/ September 14, 2021With the Covid-19 pandemic, the entire world has collectively experienced a traumatic event, which has forced us to transform the…
Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round
/ September 14, 2021Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to…
Agencies4Growth returns with solutions and inspiration for growth, culture and talent
/ September 13, 2021As agency staff return to offices, embrace hybrid working models and reconnect with clients around the world, agencies are pushing…
It’s Time For Publishers To Embrace Server-to-Server
/ September 13, 2021Today, with cookies on the decline, server-to-server (S2S) bidding is the better option for most publishers Source
Authenticity in advertising: Oxymoron or business imperative?
/ September 12, 2021Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns…
The State of Creative Automation
/ September 12, 2021The process of creative automation is being accelerated massively with AI. We're now able to leverage technology to create original…