TikTok’s new OOH media partners include: This builds on an earlier partnership with Redbox announced in October 2022, which brings…
Social media
Kantar Study Reveals Mismatches Between Consumer and Marketer Media Preferences
/ September 6, 2023The latest Kantar Media Reactions report analyzing consumer and marketer attitudes highlights significant gaps in media preferences. Consumers strongly favor…
Can Twitter Become a Super App Under Elon Musk?
/ July 26, 2023Elon Musk aims to transform Twitter into an “everything app” or super app like China’s WeChat. But skeptics point to…
TikTok Expands Beyond Video With New Text Post Feature
/ July 26, 2023TikTok is moving past just short-form video by rolling out support for text-only posts. The new creative format allows users…
10 Tips to Boost Your Social Media Reach for Products
/ July 19, 2023Driving social media reach and engagement is crucial for product brands. Compelling content that authentically connects with audiences can make…