The streaming video industry is facing a critical challenge that’s becoming impossible to ignore: reliable viewer identification. While global streaming…
Technology
Solving the Video Industry’s Measurement Headache: Currencies, Walled Gardens, and Universal IDs
/ August 26, 2024In today’s rapidly evolving media landscape, the video industry faces a significant challenge: how to accurately measure and monetize content…
Streaming Ad Perceptions: What Viewers Really Think in 2024
/ July 15, 2024In the ever-evolving landscape of streaming media, understanding viewer preferences and ad experiences is crucial for both platforms and advertisers.…
BALTIC BROADCASTERS WEIGH UNIFIED AD SALES PLATFORM PROS AND CONS
/ March 12, 2024German media giants RTL and ProSiebenSat.1 announced a partnership unifying their respective ad tech offerings to streamline cross-platform buying across…
BRIGHTLINE REVS UP ENGAGEMENT WITH INTERACTIVE CTV AD BREAKTHROUGHS
/ December 11, 2023BrightLine unveiled advanced interactive and shoppable ad units to boost attention and performance in streaming environments. Capabilities like in-content trivia…
HARNESSING AI’S CREATIVE POTENTIAL WHILE MANAGING RISKS
/ December 5, 2023Rapid advances in AI models like ChatGPT and DALL-E 2 unlock new creative possibilities for media companies – but also…
Google Invests $2 Billion in AI Startup Anthropic Amid Innovation Race
/ October 30, 2023Google recently committed to invest up to $2 billion in artificial intelligence startup Anthropic, fueling the race between tech giants…
Disney Enhances Ad-Supported Streaming Targeting and Measurement
/ October 30, 2023Disney is expanding targeting, measurement and programmatic options for advertisers on its ad-supported Disney+ platform. New capabilities leverage first-party data…
Key Takeaways on the Future of TV Advertising from EGTA Conference in Riga
/ October 9, 2023The 2023 European Group of Television Advertising (EGTA) conference recently convened in Riga, examining trends shaping the future of TV…
YouTube’s Surging CTV Ads Signal Rising Competition for TV Budgets
/ September 11, 2023YouTube’s connected TV ad impressions have surged to account for 40% of its US total, up from just 12% two…