Netflix’s paid subscribers surged by 6 million last quarter, up from just 1.5 million in Q1 2022. The streaming giant…
Technology
How AI is Fundamentally Reshaping Advertising: Key Applications Across Media
/ September 6, 2023Artificial intelligence is having a profound and accelerating impact on the advertising landscape. As Microsoft’s James Murray explores, AI integration…
Perverse Incentives Slow Adoption of IAB Video Ad Standards
/ September 4, 2023The IAB Tech Lab recently issued updated video ad inventory classifications to improve quality signals. However, only 20-30% of publishers…
Integrating Streaming Data for Complete TV Measurement
/ July 24, 2023As streaming consumption grows, combining this viewership data with traditional TV panel ratings can paint a fuller, more accurate picture…
Telcos Positioned to Become One-Stop Subscription Management Hubs
/ July 24, 2023The Rise of the Subscription Economy The global subscription market is projected to balloon 81% by 2026, reaching a value…
The Rise of Shoppable Streaming
/ July 24, 2023Streaming platforms are increasingly partnering with commerce providers to integrate shopping directly into the viewing experience. These “shoppable streaming” capabilities…
How Dynamic Ad Insertion Optimizes CTV Advertising
/ July 18, 2023Dynamic ad insertion is merging the best of linear TV and digital advertising to optimize CTV. But existing ad platforms…
Navigating the Digital Crossroads: Strategies for Broadcasters and Content Producers in the Era of Video-on-Demand
/ July 18, 2023The Future of TV and Video: Impacts of Digital Disruption on Broadcasters and Content Producers The TV and video industry…