TechnologyGoogle eyes future of using less data for ads as prediction power improves Kristaps Safranovs / March 19, 2019
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TechnologyTV NETWORKS PARTNER TO STANDARDIZE ADDRESSABLE ADVERTISING Kristaps Safranovs / March 13, 2019
TechnologyYouTube’s brand-safety woes give publishers a boost in selling video ads directly Kristaps Safranovs / February 25, 2019
TechnologyNIELSEN ACQUIRES SORENSON MEDIA AS IT EXPANDS ADDRESSABLE TV EFFORTS Kristaps Safranovs / February 23, 2019
TechnologyFreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement Kristaps Safranovs / February 13, 2019
TechnologyNBCU Sells Its First Ever TV Ad Campaign Based On Business Outcomes Kristaps Safranovs / February 10, 2019
TechnologyOPINION: RETHINKING THE VIDEO AD BUSINESS ONE (APPLES-TO-APPLES) IMPRESSION AT A TIME Kristaps Safranovs / February 7, 2019