Marketing

Ad of the Day: Ajax and Adidas pay homage to Bob Marley with new kit launch

Kristaps Safranovs / August 24, 2021


Most football fans have a random song attributed to their team, like the England national team and Sweet Caroline or Liverpool FC’s You’ll Never Walk Alone. For AFC Ajax, its association with Bob Marley’s Three Little Birds hails back to a pre-season friendly in Cardiff when the song came on the sound system as they waited to leave, with the moment prompting away fans to embrace the pure and true melody as their anthem.

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