Marketing

How England’s Euro 2020 rampage is impacting ad prices on ITV

Kristaps Safranovs / July 10, 2021


England is just one victory away from competing in a Euro 2020 final on home territory. Fans are nearly as jubilant as national broadcaster ITV, which will have exclusive rights to the semi-final on Wednesday and will share the final on Sunday. Ahead of England's clash with Denmark which is expected to be the most viewed television event of the year so far, we hear how ITV is going to capitalize on record viewing figures in linear and digital viewing during this flash of football fortune.

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