Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphatic “no”. Controversy very rarely kills brands.
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Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphatic “no”. Controversy very rarely kills brands.
Source