Marketing

The rise of multi-brand marketplaces signals a new chapter for retail in volatile times

Kristaps Safranovs / August 20, 2021


Just as lockdown has delivered the final blow to struggling department stores, it has also given fresh relevance to multi-brand marketplaces. From Just Eat to Etsy and Asda’s recent collaboration with womenswear brand In The Style, retailers are working collaboratively to meet the unparalleled demands – and opportunities – of a post-Covid age.

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