Today, with cookies on the decline, server-to-server (S2S) bidding is the better option for most publishers Source
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Authenticity in advertising: Oxymoron or business imperative?
/ September 12, 2021Advertising then has a key role to play – no, make that a responsibility – in ensuring that the campaigns…
The State of Creative Automation
/ September 12, 2021The process of creative automation is being accelerated massively with AI. We're now able to leverage technology to create original…
Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age
/ September 11, 2021Mediaocean will be switching private equity portfolios, moving from Vista Equity to CVC Capital Partners and TA Associates, the company…
Thirty days on Twitter: #DearMrPresident
/ September 11, 2021Gutted is an adjective. One meaning is 'to remove or destroy completely the internal parts of (a building or other structure)'.…
What marketers everywhere are getting wrong about the Chinese market
/ September 10, 2021Marketers around the globe are missing out on valuable opportunities to tap into the engagement, influence and buying power of…
Subway swallows furniture, legal aid and auto sales TV ads to promote new range
/ September 10, 2021Subway is riding on the coattails of lesser-known brands to promote its refreshed sandwich range, on the premise that its…
Infographic: Visualizing the Critical Metals in a Smartphone
/ September 9, 2021Smartphones can contain ~80% of the stable elements on the periodic table. This graphic details the critical metals you carry…
Every Single Cognitive Bias in One Infographic
/ September 9, 2021Here's all 188 cognitive biases in existence, grouped by how they impact our thoughts and actions. We also give some…
Chart: What Does it Cost to Run Big Business?
/ September 8, 2021Running a Fortune 500 company is a costly endeavor. In this chart, we compare the operating costs of America's biggest…