By gamifying content, you are asking consumers to engage with the brand in an entertaining way, and that sometimes that…
Blog
Amazon plans network of boutique department stores selling own-brand products
/ August 28, 2021Amazon is seeking to open a chain of department store-style retail outlets across the US to give customers an in-person…
Comic: The Field Guide To The Privacy Sandbox
/ August 28, 2021A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Source
Business on the Move, including Walmart, White Claw and more
/ August 27, 2021Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see…
Bring out the popcorn: the best films set to roar into cinemas in the second half of 2021
/ August 27, 2021Producers and distributors were wary to release their $100 million+ films to less than full capacity cinemas … But with…
APS Group expands further into Asia Pacific to meet growing demand
/ August 26, 2021Global marketing services business APS Group has expanded further into the Asia Pacific region with the hire of Fiona Zeng…
Brands have an exciting opportunity to prioritise first-party data now to win long-term
/ August 26, 2021POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic…
Live commerce brings consumers closer to in-person shopping experience
/ August 25, 2021In the past year and a half, a global pandemic has put digital front and center in our lives, making…
Academic Study Shows European Startup Investments Diminished In The Wake Of GDPR
/ August 25, 2021Investment in European startups has dropped by 36% compared to American or other global startups since the rollout of GDPR.…
Ad of the Day: Ajax and Adidas pay homage to Bob Marley with new kit launch
/ August 24, 2021Most football fans have a random song attributed to their team, like the England national team and Sweet Caroline or…