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Key Takeaways from Web Summit 2023
/ November 21, 2023My Experience at Europe’s Largest Tech Conference: Web Summit 2023 in Lisbon Lisbon was the perfect setting for connecting with…
Key Partnerships Expand TikTok’s OOH Reach
/ November 8, 2023TikTok’s new OOH media partners include: This builds on an earlier partnership with Redbox announced in October 2022, which brings…
Channel 4 Makes Select TV Shows Shoppable in Search of New Revenues
/ October 30, 2023UK broadcaster Channel 4 recently launched pilot efforts enabling viewers to shop products seen in certain TV shows via on-screen…
Google Invests $2 Billion in AI Startup Anthropic Amid Innovation Race
/ October 30, 2023Google recently committed to invest up to $2 billion in artificial intelligence startup Anthropic, fueling the race between tech giants…
Disney Enhances Ad-Supported Streaming Targeting and Measurement
/ October 30, 2023Disney is expanding targeting, measurement and programmatic options for advertisers on its ad-supported Disney+ platform. New capabilities leverage first-party data…
The Pace of Progress: Key 2024 Media Trends for Marketers by DENTSU
/ October 9, 2023The media landscape is evolving rapidly, shaped by new technologies like generative AI and changing consumer behaviors. For marketers, it’s…
Key Takeaways on the Future of TV Advertising from EGTA Conference in Riga
/ October 9, 2023The 2023 European Group of Television Advertising (EGTA) conference recently convened in Riga, examining trends shaping the future of TV…
Finding the Optimal Balance in Premium Video Ad Loads
/ September 21, 2023Premium video publishers face constant tensions balancing adequate ad monetization versus optimizing viewer experience. New analysis from FreeWheel offers data…
YouTube’s Surging CTV Ads Signal Rising Competition for TV Budgets
/ September 11, 2023YouTube’s connected TV ad impressions have surged to account for 40% of its US total, up from just 12% two…